Super Bowl LXI · Los Angeles · 2027
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Private · Confidential · Members Only
Dorado Travel Club presents

Dorado Travel Club Super Bowl LXI

Los Angeles · February 11–15, 2027

A proposed luxury experience under consideration.
38 rooms + one cabana. Five days, Thursday through Monday. One city. Every detail being architected.

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Program Summary

What This Week Includes

The following are potential program anchors under consideration for this package. All items below are proposals only. Nothing is confirmed at this stage. They are presented to illustrate the scope and structure of the week's architecture, subject to alignment and approval.

01
Potential · All Trip
Police Motorcycle Escort
Full-trip: hotel, venues, stadium, post-game party. $10K–$20K depending on group size. Every movement is protected. The group never sits in traffic.
02
Potential · All Trip
Drivers On Call: Entire Trip
Dedicated luxury fleet on standby from arrival through final departure. Black SUVs and Sprinters available 24/7. No waiting, no coordination required. Guests text the concierge. A car appears.
03
Potential · Accommodation
Hotel Block: 38 Rooms + Cabana
38 rooms plus one cabana, Thursday through Monday, at a curated Los Angeles hotel, with a hospitality suite dressed for The Travel Club. Options and rates detailed on the Hotels page.
04
Potential · Thursday
Mansion Welcome Reception + Performer
A private Bel-Air mansion for the arrival evening: cocktails, full catering, surprise-and-delight, a live performer, and a celebrity guest welcome, before the group heads to the hotel in the supercar fleet.
05
Potential · Friday Night
Reserved Area at the Homecoming Event
A dedicated space for The Travel Club at the Pacific Design Center Homecoming Super Bowl event: a private bar at the side of the stage, the concierge team in their spot, special VIP hosts, dedicated security, and an A-list performer.
06
Potential · Super Bowl Sunday
Field Suites + Tickets: Super Bowl LXI
Premium field suite access at SoFi Stadium on game day. Your group, your suite, your bar. In-suite catering, dedicated attendant. The best seats in the building for the first Super Bowl in ESPN history.
07
Potential · Post-Game
Police Escort: Post-Game Party Transfer
Immediate motorcycle-escorted departure from SoFi post-game directly to the private after-party. No traffic. No delays. The group moves while the city stands still.
08
Potential · Thursday
Supercar Arrival Fleet × 38
Thirty-eight supercars staged at the airport — on the runway or in a holding space — to receive each couple on landing and carry the group to the welcome reception, a one-day program with greeters and a dedicated luggage team.
The Full Itinerary

Five Days. Every Moment.

The following day-by-day programme runs Thursday through Monday and is a potential architecture under consideration. All activities, venues, and timings are proposals at this stage. Nothing is confirmed until aligned and approved.

01
Thursday · February 11
Arrival Day: Los Angeles Receives You
All Day
Potential
Concierge & Runners: Activated
Six dedicated concierge staff plus two runners on call at all times, with the concierge desk staffed across a 24-hour shift from the moment guests land. One text away for every reservation, logistics need, surprise coordination, or personal request.
Group
Arrival
Potential
Airport Welcome · Supercar Fleet × 38
Each couple received at the airport and handed the keys to one of 38 supercars, a one-day program with the fleet staged either on the runway or in a dedicated holding space. Four greeters manage the welcome; a separate luggage team transfers all bags directly to the hotel.
Group
Afternoon
Potential
Welcome Reception · Private Bel-Air Mansion
A reception at a private luxury mansion: cocktails, full catering, and surprise-and-delight moments throughout. A live performer and a celebrity guest welcome the group. Venue options detailed on the Mansion page.
Group
9:00 PM
Potential
Departure to Hotel · In the Supercars
At 9 PM the group heads from the mansion to the hotel in the supercar fleet. Once everyone has arrived, the supercar team collects the cars from the hotel and the one-day program closes.
Group
First Night
Surprise
In-Room Welcome Gifting
Welcome gifting placed in every room on the first night, with a second curated drop staged for the night of the 13th heading into Valentine's. Curated by gender and personalized where possible. Full gifting detailed on the Gifting page.
Individual
02
Friday · February 12
Styling, Culture & Homecoming
Morning
Potential
Styling Appointments · The Ladies
A styling appointment reserved for every woman in the group, with optional personal shopping and additional activities available for those who want them.
Sub-Group
Morning
Potential
Tactical Experience · The Men
Tactical experience options programmed for the men in parallel with the morning styling.
Sub-Group
Morning
Potential
Optional Private Museum Tour
An optional morning group activity: a private tour of the Getty Museum, the Lucas Museum, or the Petersen Automotive Museum, for those who wish to join.
Group
All Day
Potential
Black-Tinted SUV / Sprinter On Call
SUV or Sprinter rides with black tinted windows available throughout the day for shopping, activities, and transfers.
Group
2:30 PM
Potential
Lunch (All) · Bel-Air / The Ivy / Waldorf Rooftop / Gemma / Chateau Marmont
A group lunch at one of five Los Angeles settings: Hotel Bel-Air, The Ivy, the Waldorf rooftop, Gemma, or Chateau Marmont. A celebrity guest drops in.
Group
7:00 PM
Potential
Dinner (All) · Academy Museum of Motion Pictures
Dinner for the full group at the Academy Museum of Motion Pictures. An optional private tour (7:00–7:30 PM) opens the evening, followed by a champagne welcome, a private performer, and dinner by a Shoku private chef.
Group
Evening
Potential
Shuttle → Homecoming Super Bowl Event · Pacific Design Center
A shuttle carries the group from dinner to the Pacific Design Center for the Homecoming Super Bowl event. A dedicated space for The Travel Club with a private bar on the side of the stage, the concierge team in their spot, special VIP hosts, dedicated security, and an A-list performer.
Group
Add-On
Add-On
Custom Fragrance Creation: $4,000
Master perfumer. 200 rare ingredients. 90-minute session. One bespoke scent, engraved bottle. Sessions available across the week.
Individual
03
Saturday · February 13
Nobu Malibu · Afternoon Options · Sunset Tower
Late AM
Potential
Brunch · Nobu Malibu
Oceanfront brunch at Nobu Malibu with live music — a jazz or three-piece performer — and a special guest to welcome the group.
Group
Afternoon
Potential
Afternoon Option · Getty Villa Tour
A private tour of the Getty Villa in Malibu for those who want a culture-led afternoon.
Sub-Group
Afternoon
Potential
Afternoon Option · Fragrance Making
A hands-on fragrance-making session as an alternative afternoon track.
Sub-Group
Afternoon
Surprise
Afternoon Option · Vow Renewals
An officiant hired for vow renewals at the Getty Villa or Nobu Malibu, made special with decor and florals, a place to change, and seating. Concierge team scaled to the number of participants.
Sub-Group
Evening
Potential
Dinner · Sunset Tower (Full Takeover)
A full restaurant takeover of the inside of Sunset Tower for the group, with a celebrity guest joining for dinner.
Group
Late Night
Surprise
Late-Night Outing
A late-night sports event or alternative outing to close the evening. Format to be confirmed.
Group
Add-On
Add-On
Super Bowl Week VIP Party Access: $5,000–$8,000
Fanatics Party, FanDuel × Spotify Party, or Maxim Big Game Party. VIP entry for two.
Individual
04
Sunday · February 14
Super Bowl LXI · Valentine's Day
12:00 AM
Surprise
Overnight Room Gifting Drop
At midnight, heading into Super Bowl Sunday, the Valentine's gifts are delivered to every room overnight. Per-couple gifting detailed on the Gifting page.
Individual
Morning
Potential
Valentine's Breakfast · Hotel Rooftop
Breakfast on the hotel rooftop with tables set for couples and the rooftop dressed for Valentine's Day.
Group
1:30 PM
Potential
Departure to the Game · Police Escort
Transport leaves the hotel at 1:30 PM with a police escort, guaranteeing arrival well before kickoff while the city sits in traffic.
Group
3:30 PM
Potential
Super Bowl LXI · Kickoff
The game runs roughly 3:30–7:30 PM. A group side bounty and custom merch setup add to the day. The first Super Bowl in ESPN history.
Group
~8:00 PM
Potential
Departure from Stadium · Police Escort
The group leaves the stadium around 8 PM — allowing roughly an hour — with a police escort back toward the hotel.
Group
9:00–9:30 PM
Potential
Return to Hotel to Change
Post-game return to the hotel to change before the after-party, around 9:00–9:30 PM.
Individual
Late Night
Potential
After-Party · Delilah or Little Luck (Private)
A private after-party at Delilah or Little Luck, themed to the winning team. The back section of Delilah dedicated to The Club — the same section Drake usually takes. A big-name performer caps the night.
Group
Add-On
Add-On
Helicopter to SoFi: $TBD per couple
Arrive by helicopter. Private terminal departure, landing at SoFi's VIP pad. Available for 5–6 couples. A long-running add-on for Dorado members.
Individual
Add-On
Add-On
Post-Game On-Field Access: $5,000
Stand where the confetti fell. Photos at the 50-yard line. Individual couples may purchase this add-on.
Individual
05
Monday · February 15: Presidents' Day
Farewell Breakfast · The Film · Departures
Morning
Potential
Farewell Breakfast (All) · Hotel
A final breakfast together at the hotel before departures. The last morning as a full group.
Group
Morning
Surprise
Screening of the Week's Film
A showing of the content team's video of the week, screened over breakfast before take-off. Crew has been shooting all main events across the five days.
Group
Departure
Potential
Departures
Transfers to the airport as guests depart through the day. Concierge and the driver fleet remain available through checkout.
Group
Accommodation

Hotel Options

Room blocks under consideration for the group, Thursday through Monday: 38 rooms plus one cabana. Nightly rates noted are estimates and subject to availability and final negotiation.

$1,900 / night
The London
West Hollywood. All-suite property with rooftop pool and skyline views.
$1,900 / night
The Edition
West Hollywood. Ian Schrager design, rooftop and nightlife built in.
$5,500–$8,500 / night
Four Seasons
Beverly Hills. The benchmark for service, with two room tiers under consideration at $5,500 and $8,500 per night.
$1,900 / night
The Proper
Kelly Wearstler interiors, rooftop, and a strong sense of place.
Hospitality Suite
A meeting space within the hotel confirmed and converted into a dedicated personal space for hospitality, dressed with custom decor for The Travel Club.
Thursday · Welcome Reception

The Welcome Reception Mansion

The arrival evening is hosted at a private luxury mansion: cocktails, full catering, surprise-and-delight, a live performer, and a celebrity guest welcome, before the group heads to the hotel in the supercar fleet at 9 PM. Residences under consideration below.

Featured Venue
The Bondstone · Beverly Hills
blace.com/venue/the-bondstone-beverly-hills
Bel Air Luxury Mansion
1859 Bel Air · Bel Air
9 Bd · 13 Ba · 20,000 SF · Sleeps 18
Timeless contemporary architecture · Office · Theater · Family room · Wine cellar · Outdoor lounge w/ fireplace · Zero-edge pool · Spa
Highridge
Beverly Hills
7 Bd · 10 Ba · 14,000 SF · Sleeps 14
Modern mansion · Infinity pool/spa · Fitness room · Home theater · Stunning views · Impeccable design · Private/gated
Mountain Estate
Beverly Hills
6 Bd · 11.5 Ba · 27,470 SF · Sleeps 12
Modern luxurious mansion · Family room · Library · Private spa & gym · Open patio · Sun room · Glass atrium · Ballroom · Indoor pool & 98 ft lap pool
Somma Estate
Bel Air
8 Bd · 21 Ba · 41,000 SF · Sleeps 16
Modern Spanish revival · Grand sweeping staircase · Chef's kitchen w/ massive island · Home theater · Multiple bars · Wine cellar & tasting room · Auto gallery · Outdoor kitchen · Multi-level terraces · Sauna & steam room · Fitness studio · Hair salon · Park-like grounds · Basketball court · Smart home security · Indoor & outdoor pool & spa
Oak Pass Manor
Beverly Hills
5 Bd · 9 Ba · 8,829 SF · Sleeps 10
Architectural masterpiece · Indoor/outdoor living · Smart home system · Theatre · Gym · Home office · Multiple lounge areas · Himalayan salt sauna · Balcony · Fire pit · Alfresco dining · BBQ · Zero-edge pool & spa
Tower Grove
Beverly Hills
9 Bd · 12 Ba · 14,500 SF · Sleeps 18
Modern estate · New construction · Indoor/outdoor living · Office · Theater · Gym · Game room · BBQ · Lounge · Firepit · Spa & two pools w/ water bridge · Jetliner views
Somera
Bel Air
6 Bd · 7 Ba · Sleeps 12 (2 K, 4 Q)
Modern contemporary masterpiece · Private and gated · Indoor-outdoor living · Wine room · Rooftop lounge w/ bar · Family room · Gym · Theater · Patio · Deck · Infinity-edge pool & spa · Smart home system · Lush landscaping · City & ocean views
Rexford Modern
Beverly Hills
6 Bd · 9 Ba · 13,159 SF · Sleeps 12
Contemporary · Private & gated · Expansive open floor plan · Gym/yoga studio · Theater · Sun deck & rooftop · Guest house · Pool
Cielo Estate
Beverly Hills
9 Bd · 18 Ba · 21,000 SF · Sleeps 18
Palatial Andalusian masterpiece · Theater · Spa · Salon · Manicured landscaping · Resort-style yard · Detached guest house · Pool w/ slide, waterfalls & swim-up bar · Koi pond · Lazy river · Private grotto · Endless city & ocean view
Strata House
Bel Air
20 Bd · 12,818 SF · Sleeps 40
Architectural masterpiece · Open floor plan · Multiple outdoor areas · Home office · Pool terrace · Fitness room · Mid-century bar · Rooftop oasis · Pool & spa · City view
Surprise & Delight

Gifting

In-room gifting placed on the first night and again the night of the 13th for Valentine's. Welcome gifts curated by gender; the Valentine's gift built per couple. Items and pricing below are working estimates.

Welcome · For Him
Placed first night
Flask (initials engraved)$80
F1 coffee table book$120
Engraved cigar ashtray$80
Score card cover$160
Total$440
Welcome · For Her
Placed first night
Chanel pocket mirror$46
Waffle robe, monogrammed$115
Prada scarf (varied per guest)$350
Total$511
Valentine's · Per Couple
Night of the 13th
Personalized match box$10
Dior candle snuffer$60
Mother-of-pearl caviar spoon × 2$50
Drink box cooler$250
Caviar + 2 bottles champagneTBD
Subtotal$370
Subtotal excludes caviar and champagne; final total depends on their cost.
∞ Always On

The Infrastructure Behind the Experience

Every day. Every hour. The systems that make the magic invisible.

✦
Concierge Collective
Six dedicated concierge staff plus two runners on call at all times, the desk staffed across a 24-hour shift. Available from first arrival to final departure. No request declined without an alternative offered.
◈
Dedicated Driver Fleet On Call
Full luxury fleet on standby all five days. Black SUVs and Sprinters with black tinted windows. Guests text the concierge. A car appears.
◉
Police Motorcycle Escort
$10K–$20K depending on group size and movement count. Activates for airport arrivals, stadium transfers, post-game convoy, and final departures.
◌
Film Production Crew + Drone
Camera crew plus dedicated drone operator shooting all main events across the five days, with emphasis on the supercar arrivals. One editor cutting in parallel. The week film is screened Monday morning at breakfast before take-off.
◇
Morning Schedule Card
Under every suite door by 8 AM. That day's agenda, dress code, what to bring, one surprise teaser.
◈
Professional Photo Album: Daily
Previous day's professional photos uploaded to a shared album every morning. Download instantly. Yours forever.
Enhancements

Complete Add-On Menu

Purchased separately. Billed per couple. Available during onboarding or on-trip through your concierge team.

Add-On
$3,000
Supercar Upgrade
Upgrade from standard tier (Porsche 911 / AMG GT) to premium tier (Ferrari Roma / Lamborghini Huracán / McLaren GT). Track racing experience available as a separate option.
Add-On
$4,000
Custom Fragrance Creation
Master perfumer. 200 rare ingredients. 90-minute session. One bespoke scent, engraved bottle. Sessions available Thursday–Saturday.
Add-On
$5,000
Dedicated Couples Photographer
Professional photographer assigned exclusively to your couple for the full trip. Hundreds of exclusive images within 72 hours.
Add-On
$5,000
Post-Game On-Field Access
Stand where the confetti fell. Photos at the 50-yard line. Purchased individually if not included in the group experience.
Add-On
TBD / couple
Helicopter to SoFi Stadium
Arrive by helicopter. Private terminal departure, VIP landing at SoFi. Available for 5–6 couples. A perennial Dorado favourite, running 5–6 years strong.
Add-On
$5K–$8K
Super Bowl Week VIP Party Access
Fanatics Party, FanDuel × Spotify Party, or Maxim Big Game Party. VIP entry for two.
Add-On
$6,000
Private Chef In-Suite Dinner
Michelin-starred chef. 7-course tasting menu in your suite. Any evening of choice. Just you two.
Add-On
$6,000
Spa Premium Package
Daily couples' treatments across all five hotel nights. Massage, facial, steam, sauna, stretch. Priority booking.
Add-On
$8,000
Proposal / Vow Renewal Production
Full production: florals, location, hidden photographer, minister, ring coordination. Professional video of the moment.
Add-On
$9,000
Private Yacht Sunset
Your couple only. 120-foot vessel. Private chef. Sunset along the Malibu coast.
Add-On
$12K–$20K
Suite or Residence Upgrade
Penthouse suite or premium private residence upgrade for the full six nights.
Add-On
Contact
Private Shopper: Chanel, Hermès
Tony Ferrerier and his network. Reserved time at flagship boutiques, personal styling sessions, exclusive access to new collections. By arrangement through concierge.
23
Potential
5
Surprise
12
Add-On Options
Alignment Questions

Questions for Dorado Travel Club

20 questions to align the proposal to your exact vision before we finalize. Answers captured from initial meetings noted where known.

The Guest Profile: Deposits In Early
01
How many guests are you planning to host, and are these couples, individuals, or mixed? What is the relationship between attendees: clients, members, staff, or brand partners?
→ 36 paid couples (38 total couples joining). Guests are members of the Dorado Travel Club, all residents of Puerto Rico.
02
What is the age range and cultural background of your primary guest profile? This shapes everything from entertainment selection to dining curation.
→ Ages 40–60. Mixed US background, all Puerto Rico-based residents. Strong cultural connection to Latin music and arts.
03
Are there guests with existing relationships to the host brand, or is this their first exposure?
→ LA-connected. Some prior exposure. This is a deepening relationship, not a first introduction.
The Budget Architecture
04
What is the all-in budget envelope for the week, and is there a separate line for surprise-and-delight moments versus the core program, or do you want everything consolidated?
→ $100K–$125K per couple.
05
Are add-ons billed back to the guest, absorbed into the master rate, or offered as a pre-trip purchase option during onboarding?
→ Dorado Travel Club runs 3–4 events per year (F1, NBA, Super Bowl, Cannes Film Festival, Tennis Grand Slams). Add-ons are paid extra. Examples: race with off-duty police escort, helicopter to game.
The Experience Philosophy
06
What does a successful week look like to you?
→ Wow factor every day. The Travel Club is an ongoing program. Success is building a reputation that compounds. Key vision: long-range private plane into LAX, a celebrity performing a custom song about each couple, unique and personal experiences. Nicole Kidman and Keith Urban joining for dinner was cited as the type of access they're after.
07
Are there any experiences or venue categories you want to avoid, either for brand reasons, past negative experiences, or guest sensitivities?
→ TBD, to be confirmed with Justin.
08
How much autonomy do you want guests to have in building their own day, versus a fully programmed itinerary they follow?
→ TBD, to be confirmed. Current proposal shows a mix of programmed and at-leisure time.
The Signature Moments
09
Is there a talent or performer category you already have in mind for the private performer night?
→ Justin is providing a list. Performers seen at private parties in their world include: Ludacris, Ice Cube, Train, Imagine Dragons, Snoop Dogg, Flo Rida, Kelly James, Fisher, Tiësto, Aoki. Ricky Martin noted as a close contact. Javier Bardem also noted. The guest profile suggests a Latin-connected, culture-fluent performer would land especially well.
10
For the Homecoming reserved area, do you want it to feel like a hosted private experience within the larger event, or a fully cordoned zone exclusive to your group?
→ Section with access to all. Insider access to the full event, not a fully sealed zone.
11
For suite gifts and room surprise-and-delight moments, do you want a consistent gifting theme across the week, or fully personalized per guest through an onboarding intake?
→ Everyday batch gifting with a curated onboarding intake list to personalize where possible.
The Brand Integration
12
How prominently do you want the Dorado name present throughout the week on printed materials, gifting, and signage?
→ Dorado Travel Group branding throughout.
13
Are there any sponsor, partner, or brand relationships that should be woven into the programming?
→ Keep as Dorado Travel Group. Possible partners: FanDuel, Fanatics.
The Logistics
14
Where are the majority of guests flying from, and do you want the program to include a coordinated group departure experience, or are arrivals staggered and independent?
→ TBD. Primary base is Puerto Rico. Long-range private plane into LAX noted as an aspirational arrival experience.
15
Is there a single decision-maker and point of contact on the Dorado side for approvals throughout the planning process, or does this run through a committee?
→ Justin is the primary decision-maker and point of contact.
The Emotional Arc
16
Are there any milestone moments within the guest group you are already aware of (anniversaries, proposals, significant birthdays) that should be quietly built into the programming?
→ TBD, to be captured through onboarding intake.
17
What tone do you want guests to carry on the final night, celebratory and electric, or intimate and reflective?
→ TBD. Current proposal closes with the private headline performance as the emotional peak, followed by the gifting suite.
The Content & Media
18
Do you want the cinematic film and professional photography delivered privately to each guest, shared across the full group, or do you retain rights to use any of it for Dorado brand content?
→ Yes, full content team needed, including drone. Especially for luxury car arrivals. Content is important to the program.
19
Is there a social media strategy attached to this experience, do you want guests posting freely, or is this a white-glove private week where discretion is part of the luxury?
→ Private group. No social media. Marketing is within the zip code. Word of mouth and wow factor are the strategy.
The Repeat Architecture
20
Is this conceived as a one-time flagship experience, or are you building toward an annual Dorado Super Bowl program that compounds in reputation and exclusivity year over year?
→ Building 4 events per year. This is an ongoing program. Show less and keep the surprises. Website with private access and front-facing presence is the direction.
Working Notes

From the Room

Key inputs from initial meetings with the Dorado team. These inform the proposal architecture and will be refined through alignment conversations.

Key Facts · On Every Board
38 rooms + 1 cabana, Thursday through Monday
Celebrity appearance + hang budget
Talent / reference wishlist: Imagine Dragons, Coldplay, Red Hot Chili Peppers, Eddie Vedder, Nicole Kidman
Content team present at all main events, with a screening Monday morning before take-off
Gifting in room on the first night and the night of the 13th for Valentine's
Content & Crew
Content team at every main event across the five days
Drone coverage, with emphasis on the supercar arrivals
Week film screened Monday morning at breakfast before departure
Content is a core deliverable: word-of-mouth wow, kept within the group
Potential Venues & Experiences
Private Bel-Air Mansion: Welcome reception (Thursday)
Supercars × 38: Airport arrival + transfer to hotel
Academy Museum of Motion Pictures: Friday dinner, Shoku private chef
Homecoming Event: Pacific Design Center (Friday)
Nobu Malibu: Saturday brunch
Sunset Tower: Saturday dinner, full takeover
Getty / Lucas / Petersen: Optional museum tours
Getty Villa: Tour & vow renewals option
Delilah / Little Luck: Super Bowl after-party (Drake's section)
Helicopter to Game: Long-running add-on
Talent & Cultural Notes
Board reference / wishlist: Imagine Dragons, Coldplay, Red Hot Chili Peppers, Eddie Vedder, Nicole Kidman
Performers seen at private events in their world: Ludacris, Ice Cube, Train, Imagine Dragons, Snoop Dogg, Flo Rida, Fisher, Tiësto, Aoki
Kelly James noted: makes up songs on the spot. Highly relevant for a group that values custom and personal moments
Ricky Martin: Justin has a close relationship. Potential private dinner or performance connection
Javier Bardem: recently met. Celebrity access and sightings are a key differentiator for this group
Nicole Kidman & Keith Urban cited as the type of iconic couple dinner access they're building toward
All guests are Puerto Rico-based. Latin cultural fluency is essential across programming
Budget & Commercial Notes
Per couple budget: $100K–$125K
36 paid couples / 38 total couples
$150K fee for Mike Herm: noted separately
If group must be made smaller, that option is on the table (per Harish)
Vision & Direction
Long-range private plane into LAX as aspirational arrival
Bring celebrity in to sing a custom song about each couple: the defining personalization moment
Show less, keep the surprises: this is the operating philosophy for future communications
Website with private access and front-facing presence is the desired external presentation
Marketing is within the zip code: word of mouth and experiential wow factor drive growth
Building toward 4 annual events: F1, NBA, Super Bowl, Cannes / Tennis Grand Slams