Super Bowl LXI · Los Angeles · 2027
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Private · Confidential · Members Only
h.wood — presents —

Dorado Travel Club Super Bowl LXI

Los Angeles · February 11–16, 2027

The definitive luxury experience.
36 couples. Six days. One city. No detail unconsidered.

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Program Summary

What This Week Includes

The following are the confirmed program anchors that define this package. Every item below is either a guaranteed deliverable or a structured option built into the week's architecture. They are woven throughout the daily itinerary that follows.

01
Guaranteed · All Trip
Police Motorcycle Escort
Full-trip — hotel, venues, stadium, post-game party. $10K–$20K depending on group size. Every movement is protected. The group never sits in traffic.
02
Guaranteed · All Trip
Drivers On Call — Entire Trip
Dedicated luxury fleet on standby from arrival through final departure. Black SUVs and Sprinters available 24/7. No waiting, no coordination required. Guests text the concierge — a car appears.
03
Guaranteed · Accommodation
Hotel Suites or Private Residences
Guests accommodated in a curated selection of luxury hotel suites or privately staffed residence rentals throughout Los Angeles — sourced and staffed by the h.wood concierge team.
04
Guaranteed · Tuesday Night
Private Event with Performer — One Night
A fully private event programmed exclusively for the Dorado group. One headline artist. One room. No shared space, no outside guests. The most intimate night of the week.
05
Guaranteed · Sat & Mon Nights
Reserved Area at h.wood Homecoming — Both Nights
Dedicated h.wood section at the Pacific Design Center across both Homecoming evenings. Private bar, reserved tables, dedicated service. The group moves through the flagship event as insiders — not attendees.
06
Guaranteed · Super Bowl Sunday
Field Suites + Tickets — Super Bowl LXI
Premium field suite access at SoFi Stadium on game day. Your group, your suite, your bar. In-suite catering, dedicated attendant. The best seats in the building for the first Super Bowl in ESPN history.
07
Guaranteed · Post-Game
Police Escort — Post-Game Party Transfer
Immediate motorcycle-escorted departure from SoFi post-game directly to the private after-party. No traffic. No delays. The group moves while the city stands still.
08
Guaranteed · Saturday Dinner
Shoku Chefs — Culinary Programming
Shoku's culinary team (Shaun Finny — Academy Dinner) integrated for a dedicated private dining experience. Precise, theatrical, Japanese-influenced — a deliberate counterpoint to the California dining that anchors the rest of the week.
The Full Itinerary

Six Days. Every Moment.

01
Thursday · February 11
Arrival Day — Los Angeles Receives You
All Day
Guaranteed
Dual Concierge Consultants — Activated
Two dedicated h.wood concierge consultants on call from the moment you land through final departure Tuesday. Available 24/7. One text away for every reservation, logistics issue, surprise coordination, or personal request. No task declined without an alternative offered.
Group
All Day
Guaranteed
Dedicated Driver Fleet — On Call
A dedicated fleet of luxury black SUVs and Sprinter vans with assigned drivers on standby for the duration of the trip. No Ubers, no waiting, no coordination required. Guests text the concierge — a car appears. Available individually or as a group fleet.
Group
All Day
Guaranteed
Police Motorcycle Escort — Full Trip
A motorcycle escort unit contracted for every significant group movement across the week: airport arrivals, stadium transfers, post-game party convoy, and high-traffic evening departures. Est. $10K–$20K depending on final group size and number of movements. The group never sits in traffic.
Group
Arrival
Guaranteed
Private Airport Transfers
Luxury fleet meets all guests at LAX, BUR, and SNA. Name cards. Cold towels. Champagne in the vehicle. Police escort activates for the drive in.
Group
2:00 PM
Guaranteed
Check-In · Hotel Suites or Private Residences
Rooms pre-keyed by advance team. On-property concierge escorts each couple to their suite or residence. Waiting inside: chilled champagne, branded h.wood welcome box, fresh florals, and a sealed card: "The city is yours. We handle the rest."
Individual
3:00 PM
Guaranteed
Griffith Observatory — Private After-Hours Tour
Griffith Park. The observatory closed to the public. Your group alone. Docent-guided tour of the Zeiss telescope, the Foucault pendulum, and the planetarium. Sunset over the LA basin from the terrace. Champagne service on the East Observatory lawn. Golden hour photography team on-site.
Group
7:00 PM
Guaranteed
Welcome Dinner · Chateau Marmont — Private with Performance
The garden. Full buyout of the private dining room and terrace. Seasonal California menu curated exclusively for h.wood. Welcome remarks from John Terzian. The first night. The energy begins here.
Group
10:00 PM
Surprise
Something Waiting in Your Room
Return from dinner to find: a handwritten note from the h.wood team, a chilled bottle of something rare, and one small curated gift specific to your story — sourced from onboarding intake.
Individual
02
Friday · February 12
Culture, Art & the City
Morning
Guaranteed
At Leisure
No alarm. Breakfast in suite or residence. Spa access. The city waits.
Individual
10:00 AM
Guaranteed
LACMA — Private Curator Tour
Los Angeles County Museum of Art. Private access before public hours. Led by a senior curator. Focus on the permanent collection and major rotating exhibitions active during Super Bowl week. Private entrance, no lines.
Group
1:00 PM
Surprise
Personalized Afternoon Experience #1
Guests split into cohorts. Assignment revealed at 1 PM. Track A: The Getty Center — private docent tour, architecture walk, gardens, and lunch on the terrace. Track B: Universal Studios — VIP studio tour and back lot access with a production insider. Track C: Rodeo Drive Private Styling — personal stylist reserved at a flagship house with Tony Ferrerier, wardrobe consultation, complimentary styling credit (Chanel, Hermès).
Sub-Group
7:30 PM
Guaranteed
Dinner · Sunset Tower Hotel
The Tower Bar. One of the most storied rooms in Los Angeles. Semi-private section reserved. Old Hollywood energy. Classic cocktails, impeccable service. Every table feels like a booth in a Cary Grant film.
Group
11:00 PM
Surprise
Late Night Drop
Upon return: monogrammed h.wood robe and slippers, next-day schedule card under the door by 11:30 PM. Dress code included. One surprise teaser, nothing more.
Individual
Add-On
Add-On
Custom Fragrance Creation — $4,000
Master perfumer. 200 rare ingredients. 90-minute session. One bespoke scent, engraved bottle. Sessions available Thursday–Saturday.
Individual
03
Saturday · February 13
The Getty · Shoku · h.wood Homecoming Night One
10:00 AM
Guaranteed
Getty Villa — Private Morning Access
Malibu. Private access before opening. Docent-led walk through Greek, Roman, and Etruscan collections in one of the most architecturally spectacular settings in the world. Coffee and pastries on the peristyle garden. Ocean views.
Group
1:00 PM
Surprise
Personalized Afternoon Experience #2
Different cohort from Friday. Track A: Private Malibu Beach Setup — cabana, catering, fire pits, open bar. Track B: Wine Blending at Saddlerock Ranch — private barrel room, master blender, custom bottle to take home. Track C: Supercar Racing at the Track — a dedicated racing experience with professional instruction. Track D: Lucas Museum — private access to the new George Lucas art and narrative museum, opening in Exposition Park.
Sub-Group
6:00 PM
Guaranteed
Dinner · Shoku — Shaun Finny — Exclusive Private Experience
Shoku's culinary team, led by Shaun Finny (Academy Dinner), programs a private dinner for the group. Their precision Japanese-influenced cuisine serves as a deliberate counterpoint to the California dining that anchors the rest of the week. Private room or full buyout depending on group size. This is not a restaurant reservation. It is a programmed experience.
Group
8:30 PM
Guaranteed
h.wood Homecoming Night One — Pacific Design Center
The flagship h.wood event of Super Bowl Week. The Dorado group has a dedicated reserved area within the PDC across both Homecoming evenings — private bar, reserved tables, dedicated service staff, access to the full event. The group moves through the room as insiders, not attendees. Tonight is Night One. The room will know you are here.
Group
11:00 PM
Surprise
A Performance. An Artist. Announced Only as They Walk Out.
Inside the Homecoming event. The surprise entertainment moment of the week. Selected by the h.wood programming team. You will not know until they appear.
Group
1:30 AM
Surprise
Late Night Suite Delivery
Return to find: a handwritten card from the h.wood team, a glass of something cold on ice, and tomorrow's calligraphed love letter — drafted from onboarding intake, sealed with wax on museum-quality stationery.
Individual
Add-On
Add-On
Super Bowl Week VIP Party Access — $5,000–$8,000
Fanatics Party, FanDuel × Spotify Party, or Maxim Big Game Party. VIP entry for two. Arranged around Homecoming timing. DraftKings priority access available.
Individual
04
Sunday · February 14
Valentine's Day — The Game
8:00 AM
Surprise
Simultaneous Suite Delivery — Morning Gift
Every room, same moment. A black box, gold ribbon. Inside: a curated morning gift sourced from onboarding intake — first-edition book, art piece, fragrance, or jewelry specific to your story. One red rose. Card: "Breakfast is on the rooftop at 10."
Individual
10:00 AM
Guaranteed
Valentine's Rooftop Brunch — At Hotel
All guests together. Champagne, mimosas, pastries, berries. String duo. It is Valentine's Day and Super Bowl Sunday. Everyone feels the weight of it.
Group
11:00 AM
Guaranteed
Protected Private Couple Time
One hour. No group obligation. Photographer available. Proposal setup for pre-identified couples — minister on standby, ceremony arranged.
Individual
12:00 PM
Guaranteed
Game Day Styling
Styling teams in suites. Hair, makeup, wardrobe for the game. The energy shifts. Romantic to electric.
Individual
12:30 PM
Guaranteed
Transfer to SoFi Stadium — Police Escort
Luxury motor coaches with full motorcycle escort. Early departure guarantees arrival well before kickoff. The convoy moves while the city stands still. Private VIP entrance. No lines, no crowds.
Group
2:00 PM
Guaranteed
VIP Pregame Tailgate — Inside the Perimeter
Inside SoFi security. Celebrity chef catering. Full open bar. Ninety minutes of pre-game energy before the gates open to the world.
Group
2:00 PM
Surprise
NFL Bootsy Suite — The Club
Hall of Famers present for photos, stories, and autographs. Names held until game week. Group access with 15 spots reserved. Budget determines scale: $40K (2 legends) / $80K (4 legends) / $200K (6 legends + current players).
Group
3:30 PM
Guaranteed
Super Bowl LXI — Field Suite Access
Premium field-level suite at SoFi Stadium. Your group, your suite, your bar. In-suite catering and dedicated attendant. The best seats in the building for the first Super Bowl in ESPN history. Inglewood, California.
Group
~7:00 PM
Guaranteed
Post-Game — h.wood Winning Team Event or Jazz Night at Delilah
Private club level. Light dinner service. Open bar. Decompress while the stadium empties. Post-game programming calibrated to the night's energy — a winning team activation or an intimate jazz close depending on the moment.
Group
~7:30 PM
Surprise
Something Happens After the Final Whistle
On-field confetti access and podium photos / Player tunnel walk / Club-level celebration only. The group option is announced after the game. You will want your camera.
Group
~8:30 PM
Guaranteed
Post-Game Party Transfer — Police Escort
Motorcycle-escorted convoy departs SoFi directly to the private after-party. The group moves together, immediately, while Super Bowl traffic locks the city. Arrival is seamless. The celebration continues without interruption.
Group
~10:30 PM
Guaranteed
Return to Hotel — Police Escort
Final escorted transfer back. Suite turndown waiting: champagne, roses, today's professional photos loaded on a tablet. You will be emotionally spent. That is the point.
Group
Add-On
Add-On
Helicopter to SoFi — $TBD per couple
Arrive by helicopter. Private terminal departure, landing at SoFi's VIP pad. Available for 5–6 couples. A 5-to-6-year-running add-on for Dorado members.
Individual
Add-On
Add-On
Post-Game On-Field Access — $5,000
Stand where the confetti fell. Photos at the 50-yard line. If the group experience does not include field access, individual couples may purchase this add-on.
Individual
Add-On
Add-On
Proposal / Vow Renewal Production — $8,000
Full production: location, florals, hidden photographer, minister, ring coordination. Professional video of the moment.
Individual
05
Monday · February 15 — Presidents' Day
Recovery · Homecoming Night Two · Delilah
All Day
Guaranteed
No Schedule Until Evening
Sleep. Spa. Room service. Pool. A federal holiday. The city is quieter. Take the morning.
Individual
1:00 PM
Surprise
Personalized Afternoon Experience #3 — Final
Third and last curated surprise. Track A: Collaborative Mural Session, Arts District DTLA — private studio, artist guide, collective canvas. Track B: Private Malibu Beach Cabana — final ocean moment, fire pits, catering. Track C: 45-Minute Helicopter Tour of LA — aerial views of SoFi, the coast, the Hills with champagne.
Sub-Group
7:00 PM
Guaranteed
Hosted Dinner · Polo Lounge, The Beverly Hills Hotel
The pink booths. The Polo Lounge. A room that has hosted more legendary conversations than anywhere in this city. Full private section reserved. Classic California menu. Tonight belongs to the group.
Group
9:30 PM
Guaranteed
h.wood Homecoming Night Two — Pacific Design Center
The second and final night in the Dorado reserved area at PDC Homecoming. Private bar, reserved tables, dedicated service. The room feels different on Night Two — you know the layout, the staff knows you. This is where the week reaches its social apex.
Group
12:30 AM
Guaranteed
Late Dinner & Close — Delilah
The jewel of the h.wood portfolio. Private section reserved after Homecoming. White tablecloths, cocktail culture, live music energy. The room will recognize John Terzian. The service will reflect it. A late-night cap to the biggest evening of the week.
Group
On Return
Surprise
Suite Gift — The Penultimate Night
Waiting in the room: an overnight-printed photograph from the week, a small luxury object, and a card: "One more night. See you at breakfast."
Individual
Add-On
Add-On
Private Chef In-Suite Dinner — $6,000
Programmed on any evening of choice. Michelin-starred chef. 7-course tasting menu in your suite. Just you two.
Individual
06
Tuesday · February 16
The Final Day — Private Performer Night · Little Luck · Farewell
10:00 AM
Guaranteed
Farewell Brunch · Rooftop
Unhurried. Champagne. Full group photo. Last morning together.
Group
1:00 PM
Surprise
The Film — Premiered at Brunch
A 12-minute cinematic film of the full week. Professional crew shooting since Day 1. Editor cutting in parallel. Original score, color graded. Screened on the rooftop or in-flight depending on group preference.
Group
3:00 PM
Guaranteed
Afternoon at Leisure
Final shopping, spa, or pool time. Concierge and driver fleet available through checkout.
Individual
7:30 PM
Guaranteed
Farewell Dinner · Little Luck
h.wood's newest Los Angeles concept. Private section reserved for the full group. Seasonal menu. The intimacy of a smaller room after six days of spectacle. Sake and cocktail pairings. The last meal together earns its weight.
Group
10:00 PM
Guaranteed
Private Event — Headline Performer
The most intimate night of the week. A fully private event programmed exclusively for the Dorado group — no shared space, no outside guests. One headline artist walks out to 36 couples who have just lived the most extraordinary six days of their year. The venue, the production, and the artist are held until the week. This is not a concert. It is a moment.
Group
12:00 AM
Guaranteed
Gifting Suite
h.wood weekender bag, hardcover memory book (overnight printed), USB with the cinematic film and all professional photos, vintage champagne. Sealed envelope: "Open in one year." Inside: save-the-date for Super Bowl LXII.
Individual
Departure
Guaranteed
Private Departure Transfers — Police Escort
Luxury fleet returns all guests to LAX, BUR, or SNA. Motorcycle escort for the final convoy. Both concierge consultants remain active until wheels up.
Group
∞ Always On

The Infrastructure Behind the Experience

Every day. Every hour. The systems that make the magic invisible.

✦
Dual Concierge Consultants
Two senior h.wood concierge consultants. Available from first arrival to final departure. No request declined without an alternative offered.
◈
Dedicated Driver Fleet On Call
Full luxury fleet on standby all six days. Black SUVs and Sprinters. Guests text the concierge — a car appears.
◉
Police Motorcycle Escort
$10K–$20K depending on group size and movement count. Activates for airport arrivals, stadium transfers, post-game convoy, and final departures.
◌
Film Production Crew + Drone
3-person camera crew plus dedicated drone operator shooting all six days. One editor cutting in parallel from Day 1. Modular score pre-composed. 12-minute film delivered Tuesday morning. Content team available for luxury car arrivals and all key moments.
◇
Morning Schedule Card
Under every suite door by 8 AM. That day's agenda, dress code, what to bring, one surprise teaser.
◈
Professional Photo Album — Daily
Previous day's professional photos uploaded to a shared album every morning. Download instantly. Yours forever.
Enhancements

Complete Add-On Menu

Purchased separately. Billed per couple. Available during onboarding or on-trip through your concierge team.

Add-On
$3,000
Supercar Upgrade
Upgrade from standard tier (Porsche 911 / AMG GT) to premium tier (Ferrari Roma / Lamborghini Huracán / McLaren GT). Track racing experience available as a separate option.
Add-On
$4,000
Custom Fragrance Creation
Master perfumer. 200 rare ingredients. 90-minute session. One bespoke scent, engraved bottle. Sessions available Thursday–Saturday.
Add-On
$5,000
Dedicated Couples Photographer
Professional photographer assigned exclusively to your couple for the full trip. Hundreds of exclusive images within 72 hours.
Add-On
$5,000
Post-Game On-Field Access
Stand where the confetti fell. Photos at the 50-yard line. Purchased individually if not included in the group experience.
Add-On
TBD / couple
Helicopter to SoFi Stadium
Arrive by helicopter. Private terminal departure, VIP landing at SoFi. Available for 5–6 couples. A perennial Dorado favourite — running 5–6 years strong.
Add-On
$5K–$8K
Super Bowl Week VIP Party Access
Fanatics Party, FanDuel × Spotify Party, or Maxim Big Game Party. VIP entry for two. DraftKings priority access available.
Add-On
$6,000
Private Chef In-Suite Dinner
Michelin-starred chef. 7-course tasting menu in your suite. Any evening of choice. Just you two.
Add-On
$6,000
Spa Premium Package
Daily couples' treatments across all five hotel nights. Massage, facial, steam, sauna, stretch. Priority booking.
Add-On
$8,000
Proposal / Vow Renewal Production
Full production: florals, location, hidden photographer, minister, ring coordination. Professional video of the moment.
Add-On
$9,000
Private Yacht Sunset
Your couple only. 120-foot vessel. Private chef. Sunset along the Malibu coast.
Add-On
$12K–$20K
Suite or Residence Upgrade
Penthouse suite or premium private residence upgrade for the full six nights.
Add-On
Contact
Private Shopper — Chanel, Hermès
Tony Ferrerier and his network. Reserved time at flagship boutiques, personal styling sessions, exclusive access to new collections. By arrangement through concierge.
26
Guaranteed
14
Surprise
12
Add-On Options
Alignment Questions

Questions for Dorado Travel Club

20 questions to align the proposal to your exact vision before we finalize. Answers captured from initial meetings noted where known.

The Guest Profile — Deposits In Early
01
How many guests are you planning to host — and are these couples, individuals, or mixed? What is the relationship between attendees: clients, members, staff, or brand partners?
→ 36 paid couples (38 total couples joining). Guests are members of the Dorado Travel Club, all residents of Puerto Rico.
02
What is the age range and cultural background of your primary guest profile? This shapes everything from entertainment selection to dining curation.
→ Ages 40–60. Mixed US background, all Puerto Rico-based residents. Strong cultural connection to Latin music and arts.
03
Are there guests with existing h.wood relationships, or is this their first exposure to the brand?
→ LA-connected. Some prior h.wood exposure. This is a deepening relationship, not a first introduction.
The Budget Architecture
04
What is the all-in budget envelope for the week — and is there a separate line for surprise-and-delight moments versus the core program, or do you want everything consolidated?
→ $100K–$125K per couple.
05
Are add-ons billed back to the guest, absorbed into the master rate, or offered as a pre-trip purchase option during onboarding?
→ Dorado Travel Club runs 3–4 events per year (F1, NBA, Super Bowl, Cannes Film Festival, Tennis Grand Slams). Add-ons are paid extra. Examples: race with off-duty police escort, helicopter to game.
The Experience Philosophy
06
What does a successful week look like to you?
→ Wow factor every day. The Travel Club is an ongoing program — success is building a reputation that compounds. Key vision: long-range private plane into LAX, a celebrity performing a custom song about each couple, unique and personal experiences. Nicole Kidman and Keith Urban joining for dinner was cited as the type of access they're after.
07
Are there any experiences or venue categories you want to avoid — either for brand reasons, past negative experiences, or guest sensitivities?
→ TBD — to be confirmed with Justin.
08
How much autonomy do you want guests to have in building their own day, versus a fully programmed itinerary they follow?
→ TBD — to be confirmed. Current proposal shows a mix of programmed and at-leisure time.
The Signature Moments
09
Is there a talent or performer category you already have in mind for the private performer night?
→ Justin is providing a list. Performers seen at private parties in their world include: Ludacris, Ice Cube, Train, Imagine Dragons, Snoop Dogg, Flo Rida, Kelly James, Fisher, Tiësto, Aoki. Ricky Martin noted as a close contact. Javier Bardem also noted. The guest profile suggests a Latin-connected, culture-fluent performer would land especially well.
10
For the Homecoming reserved area across both nights — do you want it to feel like a hosted private experience within the larger event, or a fully cordoned zone exclusive to your group?
→ Section with access to all. Insider access to the full event, not a fully sealed zone.
11
For suite gifts and room surprise-and-delight moments — do you want a consistent gifting theme across the week, or fully personalized per guest through an onboarding intake?
→ Everyday batch gifting with a curated onboarding intake list to personalize where possible.
The Brand Integration
12
How prominently do you want the Dorado name present throughout the week on printed materials, gifting, and signage versus keeping h.wood as the primary front-facing identity?
→ Dorado Travel Group branding × h.wood logo. Dual-branded throughout.
13
Are there any sponsor, partner, or brand relationships that should be woven into the programming?
→ Keep as Dorado Travel Group. Possible partners: FanDuel, Fanatics, DraftKings.
The Logistics
14
Where are the majority of guests flying from — and do you want the program to include a coordinated group departure experience, or are arrivals staggered and independent?
→ TBD. Primary base is Puerto Rico. Long-range private plane into LAX noted as an aspirational arrival experience.
15
Is there a single decision-maker and point of contact on the Dorado side for approvals throughout the planning process, or does this run through a committee?
→ Justin is the primary decision-maker and point of contact.
The Emotional Arc
16
Are there any milestone moments within the guest group you are already aware of — anniversaries, proposals, significant birthdays — that should be quietly built into the programming?
→ TBD — to be captured through onboarding intake.
17
What tone do you want guests to carry on the final night — celebratory and electric, or intimate and reflective?
→ TBD. Current proposal closes with the private headline performance as the emotional peak, followed by the gifting suite.
The Content & Media
18
Do you want the cinematic film and professional photography delivered privately to each guest, shared across the full group, or do you retain rights to use any of it for Dorado brand content?
→ Yes — full content team needed, including drone. Especially for luxury car arrivals. Content is important to the program.
19
Is there a social media strategy attached to this experience — do you want guests posting freely, or is this a white-glove private week where discretion is part of the luxury?
→ Private group. No social media. Marketing is within the zip code — word of mouth and wow factor are the strategy.
The Repeat Architecture
20
Is this conceived as a one-time flagship experience, or are you building toward an annual Dorado Super Bowl program that compounds in reputation and exclusivity year over year?
→ Building 4 events per year. This is an ongoing program. Show less and keep the surprises. Website with private access and front-facing presence is the direction.
Working Notes

From the Room

Key inputs from initial meetings with the Dorado team. These inform the proposal architecture and will be refined through alignment conversations.

Confirmed Venues & Experiences
Shaun Finny — Academy Dinner × Shoku (Saturday)
Griffith Park Observatory — Private After-Hours
Lucas Museum — Private Access (Exposition Park)
Sunset Tower — Friday Dinner
Chateau Marmont — Welcome Dinner (Thursday)
Getty Museum — Saturday Morning
Private Shopper — Chanel, Hermès via Tony Ferrerier
Supercar Racing at Track — Afternoon experience option
Helicopter to Game — 5–6 year running add-on
Talent & Cultural Notes
Performers seen at private events in their world: Ludacris, Ice Cube, Train, Imagine Dragons, Snoop Dogg, Flo Rida, Fisher, Tiësto, Aoki
Kelly James noted — makes up songs on the spot. Highly relevant for a group that values custom and personal moments
Ricky Martin — Justin has a close relationship. Potential private dinner or performance connection
Javier Bardem — recently met. Celebrity access and sightings are a key differentiator for this group
Nicole Kidman & Keith Urban cited as the type of iconic couple dinner access they're building toward
All guests are Puerto Rico-based. Latin cultural fluency is essential across programming
Budget & Commercial Notes
Per couple budget: $100K–$125K
36 paid couples / 38 total couples
$150K fee for Mike Herm — noted separately
DraftKings — potential partner integration
$1.3M h.wood budget line noted
If group must be made smaller, that option is on the table (per Harish)
Vision & Direction
Long-range private plane into LAX as aspirational arrival
Bring celebrity in to sing a custom song about each couple — the defining personalization moment
Show less, keep the surprises — this is the operating philosophy for future communications
Website with private access and front-facing presence is the desired external presentation
Marketing is within the zip code — word of mouth and experiential wow factor drive growth
Building toward 4 annual events: F1, NBA, Super Bowl, Cannes / Tennis Grand Slams